Rye Project, the sister restaurant to popular lunch spot DeliBoard, tasked Rena B Design with the logo and web design for their launch. Rena B came up with "Newish Delicatessen" to describe their update on Jewish classic sandwiches, soups and salads. Owner Adam Mesnick about the tagline: "I thought it was a perfect description for the mission at Rye Project. I have an amazing team around me and they all really understand my passion for food and that it’s a ‘newish’ take on the old school deli. She nailed it."

The website is simple and straightforward, allows for easy menu and special updates and features photography by Rena B Design that is also on display at their SoMa location.